As the established brand leader (with a 40% market share) in Europe, we are also a growing brand in the USA and are now expanding into Central and Latin America, the Far East, India and other developing regions. We are at the forefront of developing products that meet the needs of individuals, carers, clinicians and healthcare services around the world.
TENA is owned by SCA. As well as TENA, SCA owns such well-known brands as Libresse, Nana, Nuvenia, and Bodyform in feminine hygiene, as well as the Libero and Drypers nappy brands.
SCA was founded in Sweden in 1929 by Ivar Kreuger and now employs around 51,000 people in some 40 countries with annual sales of SEK 101 billion (€11 billion). The company’s shares are traded on the Stockholm, London and New York stock exchanges. If you’d like to find out more you can read the SCA company report.