TENA’s mission

Our mission is clearly defined: to improve the lives of people living or working with bladder weakness or incontinence around the world.

It’s all about people…

As well as being surprisingly common, incontinence can be irrespective of age or overall health, often happening to people in the prime of their lives.

It may not be in itself an especially serious medical condition, but the perceived social taboo around incontinence can harm people’s social confidence. The ever-present fear of ‘an accident’ can make many of the things we take for granted – shopping, exercising, even lifting your child for a hug – seem daunting.

Without proper management of the condition there’s a possibility that people experiencing incontinence may become withdrawn, denying themselves the very things they most enjoy in life.

TENA is dedicated to the idea that incontinence shouldn’t stop people from leading a full and happy life. This lies at the core of everything we do: whether we’re developing products and services, promoting best practice continence care within healthcare institutions or broadening public understanding.

… and providing better care

In an ageing society it’s inevitable that increasing numbers require hands-on care either at home with their loved ones or in professional residential care. For care-giving relatives incontinence care can be a physically, emotionally and economically demanding role. We want to provide the best advice, support and products we can to help them provide the best quality of life for themselves as well as the person they care for.

With TENA’s experience working with healthcare professionals we continue to develop more effective products, services and educational materials that maximise patient care while also taking into account the needs of carers and the economic realities of large-scale healthcare provision.