Strategies for gaining control of incontinence-associated dermatitis (IAD)

New programme aims to remove stigma from incontinence

Essity’s Consumer Goods and Health & Medical Solutions teams have been working with the UK’s largest bladder patient support charity and leading news organisation ITN to produce a video that was premiered at a major conference for healthcare professionals.

The ‘Bladder Health: Breaking Boundaries’ news and current affairs-style programme was anchored by ITN Productions presenters Sharon Thomas and Duncan Golestani and screened at the Association for Continence Advice annual conference on May 16/17.

The event was attended by continence advisors, continence nurses, physiotherapists, occupational therapists, urology nurses, and specialist nurses – as well as doctors and allied healthcare professionals with an interest in continence care. 

Luisa Parisi, Senior Product Manager at HMS said: “Incontinence remains a taboo subject for many, and it was great to work with the leading charity Bladder Health UK on this awareness-raising initiative.

“The new video shows how incontinence is not just a normal part of ageing, and an issue that also affects many young men and women – who are often embarrassed and afraid to seek help