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Lead the conversation around male incontinence

Men around the world are more concerned about their health than ever before. As global life-expectancy continues to rise, men not only want to reverse the signs of ageing, but also pursue longer, active lives.

Mid-lifers seek products and services that can support an active lifestyle, resulting in booming markets for grooming, food supplements and other self-care categories. The growing focus on physical activity and wellbeing among men provides an ample opportunity for pharmacies.

Millions of men want to stay active

1 in 4 men over 40 suffer from some degree of urine leakage, yet only 5% use purpose-made protection[1]. This huge gap represents an opportunity for pharmacists to leverage their trusted role as health experts and help millions of men globally stay active. 
 
Our studies reveal two main reasons behind the usage gap among men. There is a current lack of knowledge about the prevalence of urine leakage, as 2 out of 3 men are unaware of specific designed incontinence products that are available for men[2]. Urine leakage may be a sensitive topic to discuss, but 3 in 5 men want to talk about problems relating to bladder weakness with a health care professional[3]. In addition, 1 in 3 men would consider consulting with a pharmacist than book a doctor’s appointment, indicating a lower barrier of communication[4]. 
 
Providing knowledge around urine leakage does not only help your male customers to stay active, but will also lead to stronger relationships with a profitable male target group.

Talking to men about urine leakage

We at TENA talk to thousands of men every year to truly understand how they think and feel about incontinence. Our conversation support for pharmacists builds on common insights into how men want to be approached in-stores, and includes tips on lifestyle advice, myth-busting facts and a practical guide to the most common forms of leakage among men. You can download the full copy below. "Download The Man Talk conversation guide", but let’s look at some key points:
 
  1. Visibility in store – make it easy to find the products and start the conversation.
  2. Discretion is key – offer men to speak in private.
  3. Reassurance – provide facts around prevalence and symptoms.
  4. Lifestyle tips – inspire a healthy lifestyle that can alleviate the symptoms.
  5. Recommend with confidence – guide to the right protection and cross-sell supporting pharmacy products.
 
If the condition seems to be severe, it’s important to refer the customer to a doctor.

TENA Men Product range

There is male protection for all kinds of urine leakage, no matter how light or severe the issue may be. Different sizes and absorption levels offer protection for everyone. The TENA Men range builds on true consumer insights and offers secure and discreet protection with absorbency control for security against leakage and surges.
  • Specifically engineered for men
  • Secure absorption zone that locks in leaks effectively
  • Odour control
Read more about the TENA Men range here 

men running wearing tena men

References

1. Irwin DE et al, Department of Epidemiology, University of North Carolina, Chapel Hill, NC. Worldwide prevalence estimates of lower urinary tract symptoms,overactive bladder, urinary incontinence and bladder outlet obstruction. September 14; 2010
2. Gfk. Male Consumer Journey, DE, 2012. Data on file.
3. Men Consumer Journey research, 2012, Germany, 608 interviews
4. Healthwatch Cornwall, Community Pharmacies in, Cornwall Report, October 2015