1 in 4 men over 40 suffer from some degree of urine leakage, yet only 5% use purpose-made protection. This huge gap represents an opportunity for pharmacists to leverage their trusted role as health experts and help millions of men globally stay active.
Our studies reveal two main reasons behind the usage gap among men. There is a current lack of knowledge about the prevalence of urine leakage, as 2 out of 3 men are unaware of specific designed incontinence products that are available for men. Urine leakage may be a sensitive topic to discuss, but 3 in 5 men want to talk about problems relating to bladder weakness with a health care professional. In addition, 1 in 3 men would consider consulting with a pharmacist than book a doctor’s appointment, indicating a lower barrier of communication.
Providing knowledge around urine leakage does not only help your male customers to stay active, but will also lead to stronger relationships with a profitable male target group.