Better support for family carers and better business for you

With over 60 years’ experience supporting carers, TENA understands the reality family carers face.
A woman taking care of an elderly man. A woman taking care of an elderly man.

Dealing with incontinence is just one of the challenges. Family carers experience many other physically, mentally, and emotionally demanding situations. Our ‘No Love Like It’ campaign has been created to give the millions of family caregivers across the globe the support and recognition they deserve. Carers do an amazing job, and we want to everything we can to support them. TENA invite all pharmacists to join in on this. 

The opportunity

Millions of people care for a loved one – as many as 1 in 5 adults - and research carried out by TENA indicates that 72% of carers prefer to shop for incontinence products at pharmacies. It’s here they can expect a better incontinence product offer and the option of talking to specialist staff who can make product recommendations tailored to their loved one’s needs.

TENA is here to support pharmacists in improving the customer experience for carers. Whether it’s helping a carer choose the right incontinence product or educating carers about incontinence-related skin irritation, pharmacists are in a privileged position to guide family carers to the right incontinence solutions for their loved ones. This means more satisfied customers who are more likely to shop repeatedly with you.

An older woman in a yellow scarf talks with a younger woman in a beige trench coat outside a building.
. An older woman in a yellow scarf talks with a younger woman in a beige trench coat outside a building.

The opportunity

Millions of people care for a loved one – as many as 1 in 5 adults - and research carried out by TENA indicates that 72% of carers prefer to shop for incontinence products at pharmacies. It’s here they can expect a better incontinence product offer and the option of talking to specialist staff who can make product recommendations tailored to their loved one’s needs.

TENA is here to support pharmacists in improving the customer experience for carers. Whether it’s helping a carer choose the right incontinence product or educating carers about incontinence-related skin irritation, pharmacists are in a privileged position to guide family carers to the right incontinence solutions for their loved ones. This means more satisfied customers who are more likely to shop repeatedly with you.

Pharmacist discussing TENA product range with female shopper

Recommending the right product for carers

Not sure which product to recommend? Don’t worry, we’re help to help. Use TENA’s product selector tool to guide you in recommending the best products for carers’ needs. 

Visit TENA Product Selector Tool

Other ways to support

Driven by research into the biggest challenges carers experience, we’ve created some resources to help you support your customers with the emotional and practical challenges caregiving brings when family carers come looking for advice beyond incontinence products. Pointing them in the right direction can educate them, connect them with other carers and give them a boost of confidence.  

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