NEW TENA Lady Pants Plus

Offers discreet everyday security that improves quality of life for your female customers, and builds your business

New, tailor-made protection for active women

TENA Lady Pants Plus are specifically designed for active women who need moderate to heavy leakage protection, and who want to stay feeling feminine.

They offer security where it matters, with discretion and comfort for everyday use.

Feminine look and feel – a narrow waistband, neat leg cuffs and a soft peach colour add greater appeal for women
Soft and fully breathable materials for all-day comfort
Body-close fit for comfort and discretion
Thin core adapted for female anatomy U-shaped, soft and pliable crotch ensures effective absorbency
Dual leakage barriers offer optimum leakage security
Odour Control for extra confidence
Triple protection against odour, leaks and moisture

NEW TENA Lady Pants Plus give women protection that fits their active everyday lifestyles, and bring you new business

Get in touch

Contact TENA to learn more about TENA Lady Pants Plus and the difference it could make to your business.

Meet Janet

90 %

Satisfaction rates on all attributes of TENA Lady Pants Plus reported by women after use[1]

Order your free sample today

Although unisex pants perform well, they do not meet the two key needs of active, discerning women; they lack both discretion and appeal. There is a clear gap in the market for a gender-specific, feminine product made for women with active lifestyles.

How do you meet the needs of active women?

Women who have moderate to heavy leaks, want to stay feeling young and feminine for as long as possible. They are active, still enjoying sports, travelling and socialising. They may still be working and as the population ages, their numbers are growing. Yet, most products that can meet their continence needs are unisex.

TENA Lady Pants Plus fulfill the demand for a purpose-made, discreet product designed for women with active lifestyle.

TENA is committed to your customers and your business

At TENA we provide the products your customers need and want, which helps your business grow. As well as introducing TENA Lady Pants Plus, we are also raising awareness of female urine leakage to drive more female customers to seek solutions from you. Our new attention grabbing consumer campaign will empower women to feel confident and secure about urine leakage while also building awareness and demand for new TENA Lady Pants Plus.

Consumer campaign – including a TV commercial for maximum impact
Bespoke website – educating and raising awareness about the issue of female bladder leakage
Point of sale materials – to encourage and convince female customers to purchase solutions

References

Pairwise product test 16874

This is TENA

TENA is a brand of Essity, a leading global hygiene and health company. With over 60 years of experience TENA is the No 1 adult incontinence brand globally*. We offer a full range of absorbent products, skincare and digital health technology solutions that are tailored to the needs of individuals, their families and healthcare professionals.

With TENA, Essity is at the forefront of developing products and services that help improve dignity and the quality of people’s lives. Our products reduce our carbon footprint, step by step, we’re not just protecting people, but the planet too.

*Euromonitor International Limited; Retail Adult Incontinence, all channels, RSP value sales, Tissue & Hygiene, 2020 edition.

Looking for other TENA sites?

At TENA we offer products and solutions for a wide range of people. You are always welcome to visit our other TENA sites.