On April 23, TENA took over the billboards of Oxford Street in London to launch our new Silhouette Noir range. Our plan was to reveal a secret that not many people know about: the fact that 1 in 3 women have . It’s a secret that no-one should feel ashamed about and one that should never hold anyone back.
Shoppers saw a range of models from our very own Silhouette Noir catwalk. These women are not the usual fashion stereotypes but representative of all those who have to deal with incontinence. Despite their diversity, they share the desire to be able to choose underwear that made them feel feminine. A right to say that “I will be me”.
Our intention is to raise awareness of the issues around incontinence and signal to women everywhere that they now have even more choice when it comes to selecting underwear. In fact, we believe that our Silhouette Noir range is something of a revolution when it comes to feeling secure, feminine, stylish and sensual.